This goal of this project was to reposition Blucora as a unified tax solutions provider.
We began with positioning and messaging frameworks, and from this developed brand narrative to unify Blucora's suite of market facing brands as one value proposition.
The final output was a new website with refreshed identity and messaging.
On this project; strategy, visual design, UX, copywriting, video production, photography.
Click the image below to view the website.